Design is at the focal point where vision, technology and creativity converge. Design looks at both past and future experience and must trigger a continuous process of innovation, making it a uniquely creative activity. Ever in search of innovation and originality, the designers “see” eyewear as real works of art to put on display. Driven by this “vision”, they survey the market and its famous names but draw above all on their own imagination and inexhaustible capacity to astonish every time, in every model.
Design and creation
Each model is created following three steps:
1. the Design realized thanks to designers' intuition;
2. the creation of the Prototype, in the laboratory, where the design takes shape thanks to the use of advanced techniques such as laser incision and synthesising, accompanied by artisan skill guaranteeing meticulous precision;
3. once developed, the prototype is then passed on to the product office. This is the start of the industrial development cycle of a new model, giving rise to a sequence of activities leading to series production.
Speed and determination in coordinating the various phases enhance overall efficiency. Communication and interaction between people and departments is key to achieving a constant stream of new solutions and a creative process that generates unique products.
The importance assigned to the design and continuous development of new models is what lies at the base of the Group's success. In 2010 alone, Luxottica added 1,800 new models to its eyewear collections.