Luxottica Group’s distribution structure is one of its key competitive advantages and without paragon in the industry. In fact, it’s one of the most extensive and effective in the optical sector, embracing retail stores and serving 3rd party independent stores and chains through a wholesale distribution network.
Luxottica Group’s distribution structure is one of its key
competitive advantages and without paragon in the industry. In fact, it’s one of the most extensive and effective in the optical sector, embracing retail stores and serving 3
rd party independent stores and chains through a wholesale distribution network.
Clients are mostly retailers of mid- to premium-price eyewear, such as independent opticians, optical retail brands, specialty sun retailers and duty-free shops. In North America and other areas, main clients also include independent optometrists and ophthalmologists and premium department stores.
In addition to making some of the
best brands, with a broad array of models tailored to the needs of each market, Luxottica also provides its wholesale clients with the assistance and services needed to enable their business to be successful.
One of Luxottica Group’s main strengths is its ability to offer pre- and post-sales services which have been developed and continuously improved over decades. These high-quality services are designed to provide customers with the best product and in a timeframe and manner that best enhance their value.
The distribution system is connected at the international level to a central production planning function through a network linking
logistics and sales functions and outlets to the manufacturing plants in Italy and China. Through this network, global sales and inventory are monitored daily so that production resources and inventory levels can be adjusted in response to information from the market.
This integrated logistics system is one of the most efficient and fastest in the industry. In Asia, Europe and the United States, orders are processed by centralized centers that significantly improve distribution speed and efficiency.
Luxottica Group is thus able to provide its clients with a highly automated order management system that reduces delivery times and minimizes inventory.