Strategies for the wholesale distribution
ListenDirect distribution in the key markets brings considerable competitive edge, making it possible to maintain close contact with clients and maximize the image and visibility of Luxottica brands.
Luxottica’s robust distribution network is the result of a strategic insight of the Company’s founder and current chairman: increasing control over distribution was the key to future growth. Originally established as a manufacturer of single eyewear components and then finished frames, Luxottica Group gradually integrated wholesale distribution into its structure and since 1995, retail distribution as well. Today, it operates in all the world’s major wholesale and retail eyewear markets and continues to expand in emerging markets.
Direct distribution in the key markets brings considerable competitive edge, making it possible to maintain close contact with clients and maximize the image and visibility of Luxottica brands. Further, the Group’s experience in direct operation of stores in certain of its more important countries has given it a unique understanding of the world’s optical markets. All this makes it possible, among other things, to achieve tight control and strategic optimization of brand diffusion, both house and license.
In the emerging world, Luxottica puts it leadership potential at the service of local markets. We are convinced that through its knowledge of these markets Luxottica can further improve its distribution platform. This is why we have made substantial investments in the last few years and intend to expand and strengthen our operations in these countries.
Last update: 20 SEPTEMBER 2011
