Budget Eyewear

In Australia and New Zealand, Luxottica operates three chains specializing in the prescription segment: OPSM, Australia’s top eyewear brand for luxury and fashion-minded customers; Laubman & Pank, famed for its high-quality assortment and services; and Budget Eyewear, focused on price-conscious consumers.
Though addressing different customer categories, all three brands have continued since their acquisition in 2003 to extend further into the fashion segment through innovative store formats, personnel training and product assortment programs tailored to their respective segments and leveraging Luxottica’s vast brand portfolio.
As of December 31, 2008, Luxottica owned 500 stores throughout Australia: 280 OPSM, 131 Laubman & Pank and 89 Budget Eyewear, of which 18 under franchise.
OPSM is also the market leader in New Zealand, with 39 corporate-owned stores, mainly in large urban areas.