LensCrafters

Brand Description

For 25 years, LensCrafters has been the ultimate partner in helping consumers to see and look their best. It’s what they do, and it’s all they do. They are more than an eyeglass company – they are an eye care company that cares for thousands of people every day.

www.lenscrafters.com
 

Brand Legacy/History

LensCrafters is a trusted household name across North America, known for providing convenient access to eye exams, a wide choice of frames and lenses, one-hour service, attractive prices, an unconditional 30-day guarantee, fashion and luxury eyewear, and more. With the original store opening in 1983, LensCrafters was the first optical retailer to promise glasses in about an hour. By bringing an independent doctor of optometry, the optical laboratory and a wide selection of frames together under one roof, LensCrafters perfected complete customer convenience.
Today, LensCrafters is a leader in optical retailing, with 963 stores and nearly 15,000 associates across the U.S., Canada and Puerto Rico.
 

Values and Strategic Positioning LensCrafters is the brand that loves your eyes, and offers its customers:

• Convenience-Excellence-1-hour service, on-site labs, in-store exams, opticians and optometrists on site at more than 963 stores in the U.S. and Canada, late hours on weekdays and weekends.
• Eye Health and Vision Care-Annual eye exams, on-site doctors, eye health and wellness reports.
• Excellence in Customer Service-30 day unconditional guarantee, 1-year warranty, free adjustments for life.
• Full Suite of Solutions for Every Vision Care Need-Advanced View Progressive lenses, multi-focals, Featherwates, Transitions, Scotchgard Protector, polarized lenses, Rx Sun, fashionable frames, contact lenses, readers, accessories.

LensCrafters is committed to loving eyes by being:

• Passionate-Truly love taking care of people’s eyes
• Progressive-Strive to constantly improve every aspect of the vision care experience
• Personal-Put the customer first, and seek to connect with them on a long-term relationship basis
• Straightforward-Being honest, transparent and upfront with you

Product Brands

Your eyeglasses say a lot about you. And LensCrafters helps you pick a pair of frames that best complement your features, expresses your style and fits your lifestyle. A full selection of ophthalmic and sun frames are available from the world’s leading designers, from the quiet sophistication of Prada to the lively athleticism of Oakley.
Adrienne Vittadini, Anne Klein, Brooks Brothers, Bvlgari, Burberry, Chanel, Club Monaco, D&G, Dolce & Gabbana, DKNY, Donna Karen, Oakley, Persol, Polo, Prada, Ralph Lauren, Ralph, Ray-Ban, Revo, Salvatore Ferragamo, Tiffany & Co., Versace, Vogue.