Marketing
ListenMarketing identifies and satisfies consumer needs, defining product and brand communication strategies and chosing the most appropriate media through which to implement them. People in this function also manage promotion activities specially designed for the various and differing markets and distribution channels.
The Product Development team carries out research and development of new models for prescription glasses (frames only) and sunglasses (frames and lenses), from the design phase to the making of prototypes and the production and distribution of samples for agents.
Last update: 29 SEPTEMBER 2011
