Fiscal 2009 was a particularly demanding year and in many ways “unique” in the history of our Group. The world underwent a structural re-adjustment, especially in the first half of the year, followed by stabilization and signs of recovery in the second half.
In this scenario, Luxottica grow stronger, thanks to the proven effectiveness of its integrated business model, and report positive financial and operating results that improved steadily throughout the year.
More specifically, the initiatives launched to stimulate sales, the strength of two powerful brands such as Ray-Ban and Oakley, and the Group’s diversified geographic footprint and strong balance sheet enabled Luxottica to increase its penetration in all major markets in 2009, despite a contraction in its target markets.