Sydney, 11.22.2011

Sunglass Hut has marked the start of the new sun season with the first floating pop-up store in Australia, on the sophisticated Sydney Harbour.

The launch of the store has been marked by an exclusive event that took place at Campbell’s Cove, Circular Quay, with the attendance of Australian and New Zealand celebrities and a live performance by Grammy nominated international pop star Jason Mraz.

The floating store is designed around the Sunglass Hut circle logo, incorporates a DJ booth and features a transparent fit-out to capture the beautiful Sydney harbour surrounds. The temporary shop incorporates a number of elements to provide a truly amplified brand experience.