LensCrafters, the world’s leading eyewear retailer, recently launched myLook, an innovative in-store technology that can help customers find the perfect pair of glasses. With the help of a trained LensCrafters associate, consumers can use myLook to compare their appearance in up to four frames to help them see and choose the style that looks best.
From the runway to the basketball court to the silver screen and just about everywhere else in between, glasses have become a distinctive fashion accessory, highlighting the personality of the individual and the look they want to convey.
LensCrafters tapped American actress Zoë Saldana to be the face of the myLook campaign, featuring her effortless style in advertising, in-stores and online at LensCrafters.com.
Whether it’s an annual eye exam, shopping for the latest designer frames or just getting a quick adjustment to your glasses, LensCrafters has vision care covered. Innovation and technology are always at the forefront of the customer experience and that includes LensCrafters exclusive digital measurement system, AccuFit, which allows for a five times more precise measurement than the traditional manual approach. AccuFit enables LensCrafters’ skilled opticians to measure the exact location of the pupils, the spacing between eyes, and the shape of glasses to ensure the best possible placement of the prescription in your new glasses. The accuracy of these measurements determines how well you see with your new eyewear.
Ties between Zoë (next seen in the highly anticipated blockbuster “Star Trek: Into Darkness”) and LensCrafters are not just limited to launching myLook technology - Zoë will also be presenting the benefits and styles of sunglasses made with your prescription during an upcoming event in the United States. Check back with us soon for the details!