Oakley
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As of December 31, 2008, the Group operated 140 Oakley Store and Oakley Vault locations worldwide, offering a full range of Oakley products including sunglasses, apparel, footwear and accessories.
These stores are designed and merchandised to immerse consumers in the Oakley brand through innovative use of product presentation, graphics and original audio and visual elements.
In the United States, single-brand Oakley stores are in major shopping centers and usually occupy around 230 m2. Oakley’s retail operations outside the US are mostly under franchising and in Mexico, Europe and Asia-Pacific.
Another important sales channel is the Oakley website (www.oakley.com), which is complementary to its retail operations and international distribution. It allows consumers to purchase Oakley products as efficiently as possible, increasing awareness of the Oakley brand, improving customer service and communicating the brand’s values and essence.
