Pearle Vision

Brand description

Because customers are the heart of their business, Pearle Vision is obsessed with making the vision care experience better for them every step of the way.

www.pearlevision.com
 

Brand legacy/history

In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, beginning the optical retailing concept, which has blossomed into one the most recognizable names in North American retailing today.

Values and strategic positioning

The very premise Dr. Pearle used to build the company over 45 years ago continues strong today: to provide the most complete, professional optical experience available anywhere. Pearle Vision knows eye care and eyewear, places the customer first, is honest and respects customers. Pearle Vision is an innovator.
 

Product brands (key strategic brands)

Store Profiles

In addition to more than 400 company-owned stores, Pearle Vision also franchises to doctors, opticians and investors. These 375 stores offer the same quality products and services, operated by individual business owners. In all, Pearle Vision operates over 775 locations around the United States, Canada and the Caribbean.