Market and strategy

With a strong portfolio of retail brands, Luxottica is well positioned to reach different segments of the market. The retail portfolio offers a variety of differentiation points for consumers, including the latest in designer and high-performance sun frames, advanced lens options, advanced eye care, everyday value and high-quality vision care health benefits.
 

As of December 31, 2010, Luxottica’s retail business consisted of 6,350 stores.

OPTICAL RETAIL

Luxottica’s optical retail operations are anchored by leading brands such as LensCrafters and Pearle Vision in North America, and OPSM, Laubman & Pank and Budget Eyewear, which are active throughout Australia and New Zealand. The Group also has a retail presence in China, where it operates in the premium eyewear market with LensCrafters. Due to the fragmented nature of the European retail market, the Company does not operate optical retail stores in Europe outside of the United Kingdom, where it operates a network of more than 70 David Clulow stores, which sell both prescription and sun products.

As of December 31, 2010, Luxottica’s optical retail business consisted of approximately 3,670 retail locations globally.

SUN AND LUXURY RETAIL

Since the acquisition of Sunglass Hut in 2001, Luxottica has become a world leader in the specialty sunglass retail business.
 

As of December 31, 2010, Sunglass Hut operated a retail network of 2,295 stores worldwide, of which 2,229 corporate stores and 66 are franchise locations. The former are in North America, Asia-Pacific, Europe and South Africa, whereas the latter are in Middle East, India, the Philippines and Thailand.