Accessibility is a keyword in website design. Web pages are assembled with a view to making content accessible to and usable by as many users as possible – ideally everyone. Including the technologically challenged (people with old hardware and operating systems, inadequate graphics resolution, slow connections) and people with impaired vision and motorial problems.
Luxottica designed its new site in order to favour the access of disabled persons. For this reason, apart from the introduction of a tool to magnify text on the page and the use of alternative text for the images, some Accesskeys (rapid access keys) were defined in order to rapidly reach a specific link through the pressing of a sequence of keys.
For Internet Explorer users:
ALT+x - goes directly to the page content
ALT+y - goes directly to the first level menu
ALT+z - goes directly to the second level menu
ALT+1 - goes to Company
ALT+2 - goes to Activities
ALT+3 - goes to Brands
ALT+4 - goes to Innovation
ALT+5 - goes to Investor
ALT+6 - goes to Governance
ALT+7 - goes to OneSight
ALT+8 - goes to Media
ALT+9 - goes to Careers
For Firefox users:
MAIUSC+ALT+x - goes directly to the page content
MAIUSC+ALT+y - goes directly to the first level menu
MAIUSC+ALT+z - goes directly to the second level menu
MAIUSC+ALT+1 - goes to Company
MAIUSC+ALT+2 - goes to Activities
MAIUSC+ALT+3 - goes to Brands
MAIUSC+ALT+4 - goes to Innovation
MAIUSC+ALT+5 - goes to Investor
MAIUSC+ALT+6 - goes to Governance
MAIUSC+ALT+7 - goes to OneSight
MAIUSC+ALT+8 - goes to Media
MAIUSC+ALT+9 - goes to Careers
For Safari users:
ALT+x - goes directly to the page content
ALT+y - goes directly to the first level menu
ALT+y - goes directly to the second level menu
ALT+1 - goes to Company
ALT+2 - goes to Activities
ALT+3 - goes to Innovation
ALT+4 - goes to Customer Area
ALT+5 - goes to Investor
ALT+6 - goes to Governance
ALT+7 - goes to OneSight
ALT+8 - goes to Media
ALT+9 - goes to Careers
The page reader button located on the right of the page title activates a text reader based on a leading-edge text-to-speech engine. A voice will read the menu and the page content.